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McDonald's to tweak McPick 2 menu again - Chicago Tribune

McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun. It didn't work. Delligatti tried a bigger sesame seed bun, and the burger soon lifted sales by more than 12 per cent.

After similar results at more stores, the Big Mac was added to the national menu in Franchisees still play an important role, driving the recent switch to fresh from frozen for the beef in Quarter Pounders, Easterbrook says. They also participate in menu development, which in the U.

The Big Mac is turning 50! Here's how to score a free McDonald's burger

Messing with a signature menu item can be taboo, but keeping the Big Mac unchanged comes with its own risks. Even White Castle is modernizing, recently adding plant-based "Impossible Burger" sliders at some locations.

A McDonald's franchisee fretted in that only one out of five millennials has tried the Big Mac. The Big Mac had "gotten less relevant," the franchisee wrote in a memo, according to the Wall Street Journal. McDonald's then ran promotions designed to introduce the Big Mac to more people. Those kind of periodic campaigns should help keep the Big Mac relevant for years to come, says Mike Delligatti, the son of the Big Mac inventor, who died in BigMac50 pic.

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McDonald's Most Expensive Burger!